The Wexner Center for Arts is a home for the arts of any kind. All the way from visual to performing arts. The original color palette of the organization is blues and grays, which is very fitting.
I developed a comprehensive symbol system, along with its promotion, implementation and education for a brand organization/institution. It focused on the research, process methodology, symbol grid/logic, legibility/scale, user comprehension testing, writing and demonstrating possible applications. I was assigned to do the Wexner Center for the Arts.
I chose to maintain the institution's original logo lockup but changed the colors to be a bright periwinkle blue and a grey-beige.
As part of the applications, I used a bag mockup to represent the brand.
The second application was a poster. I chose to emphasize the logo and incorporate the symbols to finish off the poster.
Overall, this project was very fun to work on since i got to reimagine an existing brand. I fell in love with logo/symbol design and hope to explore more of it in the future.